Facial Profiling

We’ve all heard of racial profiling, but what about facial profiling? It may sound silly, but new research from a team of Brock University psychologists suggests that we subconsciously ascertain possible aggression in others based on their facial structure. The findings, published recently in Psychological Science, show that face shape — specifically a measurement called facial width-to-height ratio (WHR) — may influence the instant judgments we make about others.

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